What does it take to extract business insights from data?

What does it take to extract business insights from data?

What does it take to extract business insights from data?

While outsourcing, one of the biggest concerns for the outsourcing company is the privacy and security of its business data. It could be about customers, it could be about product composition, it could be about business strategy or it could be about anything else.

Rapid advances in digital technology are creating huge storehouses of information and data. Leveraging this data for business benefit and to stay a step ahead of competition is now an important factor for companies to consider while making decisions. It is also creating more need for employees to be reskilled in the use of data.

With deep ties with leading technology providers, oWorkers is at the forefront of technological innovations and in a position to deploy the latest technologies in suitable client projects. With a large number of our global clients being technology companies, including unicorn marketplaces, we don’t have a choice but to be sharp in our technology solutions.


The value of data

Data is the lifeline of the modern business where the advances of technology have sought to create information symmetry and level the playing field, leaving data and business information as one of the key competitive handles for businesses.

When a company faces a slowdown in sales, what does it do? Look for data on the trends.

When a company faces increasing rejection rates, what does it do? Look for data.

When a company finds it challenging to hire the right people, what does it do? Look for data.

When a company finds that costs are increasing, what does it do? Look for data.

Data holds insights and answers that often separate a successful business from the unsuccessful. It has the potential to create long-term value for a company. It is the bedrock on which digital transformations are built.

As a new age provider of data-based BPO services, oWorkers has carved out a name for itself in a short period of time. It is, today, counted among the top three providers globally for its chosen set of services and specializations.


Who should be responsible?

However, while it may be there, it still needs to be used which is done through a process of extraction, processing and analyzing.

As the importance of data started increasing, many companies set up teams to oversee and manage this data and unlock its potential. This may have even been the beginning of the function known as Data Analytics. People with specialized skills and knowledge were accountable for maintaining this data and coaxing from it the valuable insights that would provide a competitive advantage to the company.

The relevance of data runs through each aspect of modern business. Hence, it needs to be the responsibility of everyone in the company, at least to the extent their job and function use and generate some parts of that data. They need to be a participant in the activity of using data and unlocking its potential.

While the specialized team was adept at working with data and drawing insights from it, including extracting, processing and analyzing information, they were not well placed to understand the business requirements, especially in large organizations. They had to be guided by, or asked by, relevant people on the ground, to do this as and when the need was felt. The modern organization is increasingly distributing the access to data to people who are best placed to coax these insights out. This way, actions can be taken quickly, and directly by the people who need the insights for their own business function. They can even experiment and do trials and errors before hitting the right keys. In the earlier model, they may have to keep going back and forth with another team, and, depending on availability, delaying the process.

oWorkers follows a policy of job rotation and job enrichment for staff members. Employees are supported in taking up higher responsibilities. This is one of the reasons oWorkers has been able to develop a layer of supervisory staff completely based on internal promotions which gives its operations an edge over others. Whether the client’s preference is a specialized team of data analysts, or a distributed, empowered workforce, oWorkers is able to support both types of requirements.


Achieving success with data

While the same size may not fit all companies, there are certain core principles that successful companies have found useful in the process of data analysis and modeling and leveraging it for the good of the business.

Allow customers to lead your efforts

While data will yield important insights, the eventual goal of a business is to be relevant for its presented and future customers. That reality never changes. Hence, data analysis efforts need to be guided by the value they can create for clients, either directly or indirectly. Even if a direct outcome is not evident, the intended outcomes should be driven by the potential of their value for customers.

The customer is at the center of everything that oWorkers does. Many of our clients, especially the ones in the US and Western Europe, claim savings reaching almost 80% when compared with their pre-outsourcing costs. When coupled with our offer of a choice between input and output-based pricing, it becomes a winning combination.

Empower teams and people

With the present philosophy favoring the arming of a wide cross-section of employees to work with data for releasing insights, it makes sense to empower people across the organization to make use of data for their work. Since they are closest to the work processes, they are best placed to understand how insights gleaned from the extraction and processing of data can be leveraged to deliver business benefits. Show them the power that data possesses. Tell them that you trust them to use data judiciously for the benefit of the business. Promote a culture that is driven by data.

It becomes easy when you work with employed staff, as opposed to the strategy adopted by some of our competitors, of employing contractors and freelancers. It might give them a cost advantage, but when it comes to empowering teams and watching them step-up for the company, they cannot compete with oWorkers. Our loyal, competent staff is one of our core strengths. We regularly get satisfaction scores in excess of 4.6, on a scale of 5, from staff, both present and past, on external platforms like Glassdoor.

Training is important

Good intentions are a great place to start, particularly in data analysis, but knowing how to do it is also an important aspect. In any competitive human area, many organizations and people compete with you and try to do it better. All efforts result in experiences that become the baseline for future generations, rather than learning by making the same mistakes all over again. Investing in training of resources who will be using data and trying to derive insights from it, can increase the value of the effort manifold. It can speed up the processes, as well as open up new avenues of thought for exploration through data. Using data should be a purposeful activity, not one driven by notions of randomly occurring bursts of creative thought.

Our centers are equipped to operate on a 24×7 schedule for client requirements. Each center has a dedicated training team that equips the staff to prepare for client projects, including the ones that require data extraction and analysis.

Keep pace with changes

Businesses and companies will keep changing and evolving with the passage of time. The processing of data will also need to keep changing with the times. If a certain form of data extraction and analysis has yielded results earlier, it does not mean that it will continue to do so forever. Newer ways of looking at data will need to be found. It is also natural that as the proficiency of the people increases, it will also lead to the exploration of newer angles and fresher perspectives, even from old data, to create new outcomes. Of course, as the formats of data and the methods of storing them change, so will the exercise of data driven insights. A team that has the capacity to renew itself and continue to expand its capability is the dream for any organization.

oWorkers operates out of super secure facilities and protocols for the security of client data. Our ISO certifications (27001:2013 & 9001:2015) form the backbone of our technology processes and make it possible for us to keep pace with the rapid changes taking place in technology. We are also GDPR compliant


People and data, what is more important

This question is sometimes asked, surprisingly.

So far there is no threat to the place of human beings at the top of the food chain. Many technologies of the last few decades, such as Artificial Intelligence (AI) and Robotic Process Automation (RPA) have tried to create an aura around themselves of being able to replace humans. They have fallen woefully short. The human ability to digest and process unstructured information remains unsurpassed. Of course, the application of tools and technologies in certain areas of work will continue to create value and may even gather pace, they will also do some types of work faster and better than humans, but they will still be subservient to their human masters.

Data processing is no different. Extraction, processing and analysis of data also creates greater value when its users gain skills and proficiency. By itself, data has no meaning. Organizational effort has to be to create knowledgeable and empowered employees in order that they can continue to create value for the business, whether it is through superior AI models being implemented, or finding creative ways to glean information and insights from data. They will continue to be the driving force behind organizations.

We can support clients in 22 languages. Our leadership team has several decades of work experience between them. We are a well capitalized and profitable company that does not have a need to cut corners. We are oWorkers. We are a leading BPO player in data based BPO services.

Guide On How To Outsource Content Moderation

Guide On How To Outsource Content Moderation

Guide On How To Outsource Content Moderation

Let us pick out a few headline items constituting user generated content (UGC):

  • 500 hours of video content is uploaded to YouTube
  • 347222 stories are posted by Instagram users
  • 147000 photos are uploaded on Facebook
  • 41,666,667 messages are shared by WhatsApp users
  • 69444 jobs are applied by LinkedIn users

This was published in August 2020.

There are thousands of other popular platforms like Twitter, Reddit, Viber, Tumblr, eToro, Goodreads, Snapchat, again with huge amounts of content being produced and consumed by users, by anyone who signs up.

Also, there are 1.2 billion websites (1,196,298,727 to be exact according to Netcraft’s September 2020 data), some of which also permit, and even encourage, what is referred to as user generated content (UGC), for business and brand engagement, or in the hope of making their platform the next Facebook or Youtube. Every industry and business has a digital presence. There are online applications for Credit Cards, online stores for buying clothing items and online appointments with doctors. Each time we make an input into an Internet application, we create content.


What is Content Moderation?

Civil society has rules and regulations and, beyond that, some generally accepted guidelines of behavior and social norms. We also know that it takes all sorts to make the world. With over 4 billion Internet users, more than half the global population, who can say what nature of content might be posted by one of them.

This is what creates the need for content moderation and content moderation solutions.

While a debate has been going on regarding ownership of content on these platforms, and whose responsibility it is, platforms have stepped in and created processes and systems through which content moderation is carried out. Rough estimates put the number of human content moderators around the world at over 100,000, apart from the tools and AI engines deployed for the purpose.

The human moderators review text, read comments, eyeball images, view videos in an effort to make the web a wholesome place. The increasingly diverse nature of applications available on the internet and the variety of content being created is making content moderation an increasingly challenging activity. Apart from the psychological scars it leaves on people who need to go through raw content for moderating it.

At an individual business and website level too, the intent is to create wholesome content that will attract the right audience who will create content appropriate for that space. Hence, not just the large public platforms, but individual websites also make an effort to moderate the content that gets created on their website or even on their pages on the popular social sites.  


Should you outsource content moderation?

For the moment the debate is pretty much settled, with outsourcing being the preferred option for many websites and platforms that need it though there are dissenting voices advocating for platform owners to do it themselves.

There are many reasons for it:

  1. You don’t have the expertise of the resources. Content moderation is nothing like your business; whether you sell Credit Cards, or run an eCommerce store. It requires specialised skills.
  2. While you may have guidelines for moderation of your online presence, the overarching guidelines are those of civil society and acceptable behavior which is common to all businesses. Hence, you are able to dive into a deeper pool of talent that provides content moderation solutions.
  3. It keeps your employees focussed on your business, where their expertise lies. Really no point in taking them away from a job they can do well and put them onto a job they know nothing about.
  4. As it does not require advanced educational qualifications and extensive experience of work, outsourced resources are available for a fraction of the cost you might be paying to your employees.


Choosing a Provider for Content Moderation Solutions

Let us look at how you should go about the task of identifying a suitable provider when you outsource content moderation, and the parameters you should include in the evaluation exercise.

Listed against each parameter are a set of capabilities, in bullet form, that you should enquire about and an interested vendor should be able to demonstrate to enhance their credentials for being selected for content moderation services that you seek.

Familiarity with work and demonstration of quality

  • Familiarity with type or work needed by showcasing similar work done for other clients; this also demonstrates how well they have understood your requirement.
  • If not familiar, offers compensating benefits, like lower pricing.
  • Willing to connect you to existing clients who will support vendor’s capability claims.

Having delivered content moderation services to several clients over eight years of operation, for oWorkers the sign of success is the continued expansion of client relationships and the additional projects entrusted by them. With their agreement to display client names on our website, our list of referenceable clients runs long.

Attrition and People Management practices

  • Follows contemporary People Management practices that are fair and transparent.
  • Incorporation of work from home related practices.
  • Presents data on attrition which should be lower than other comparable vendors, else there should be logical reasons.
  • Permits unsupervised interaction with a set of frontline workers.

oWorkers has chosen to work with employees on our rolls, and not freelancers and consultants on short contracts. While this impacts on our attrition numbers as we may appear to have a larger headcount, we believe it works well for us in the long run, as we are able to build long-term relationships with our staff and give them progress. Despite our strategic choice, our attrition numbers are best in class. Our employees consistently rate us 4.6 or more on Glassdoor, on a scale of 5.


Preparedness for virtual workforce

  • People Management policies and work contracts permit employees to work from home when required.
  • Hiring can be done remotely.
  • Virtual onboarding and training capability.
  • Technology deployed enables a distributed workforce to seamlessly login and operate and communicate.
  • Supervisors trained on handling a virtual workforce.
  • Quality team has tools through which monitoring and coaching can be carried out.

Ever since the world went into a lockdown because of the pandemic, oWorkers has been quick off the blocks in creating infrastructure that enable us to continue seamless operations whether we operate from the workplace or from home or from anywhere in the world. You get this advantage when you outsource content moderation to us. Not just delivery, but each of our support functions like Hiring, Training, Quality and Workforce Planning have been included in the process of establishing tools with the result that today these units continue to operate and support delivery, anywhere to anywhere.

Workforce Planning and Management

  • Has a team that keeps track of requirement of resources for each project at any point of time and actual availability.
  • This team also has the ability to normalise available headcount to reach target numbers, especially when there is a shortfall.
  • Can demonstrate examples of mobilising and removing resources quickly to meet resource requirements.
  • Distributed workforce is able to log onto a common platform for tracking and visibility as well as communication.

When you outsource content moderation to oWorkers, with our technology infrastructure, we are able to provide flexibility to staff to work either from home or office in a seamless manner, the choice being the employee’s. The communication tools deployed on the internet bring everyone together.

Internal Quality process

  • Has an Internal Quality team that is independent of the delivery unit.
  • The team can access transactions and agents in a virtual (work from home) setting as well as in a physical workspace and interact with them for monitoring and coaching.
  • Performance scorecards of this team are also linked to business performance but independent of the delivery unit.
  • Ability to demonstrate interaction between the Internal Quality team and senior management and examples of actions taken based on their recommendations

Quality Assurance (QA) and Quality Control (QC) processes are a part of the DNA at oWorkers and deployed by default when you outsource content moderation to us.. This process enables our senior management to stay informed about developments and performance of each of our engagements and also keeps the delivery team on its toes. Our Quality team will represent you internally and ensure that the work that reaches you is near perfect. 98% accuracy levels is what this team has helped us deliver consistently.  


  • Price offered is competitive.
  • All aspects of content moderation services required have been covered in the commercial proposal.
  • If the price offered is lower than benchmark, explanation of reasons as well as comfort that it is sustainable.
  • If the price offered is higher than benchmark, explanation of the additional value they offer.

oWorkers’ growing relationships are a testimony to the value we add to our clients. Being the cheapest provider is not our goal, but being the most valuable provider is. With our pricing options for clients, of choosing between dollars per unit of time and dollars per unit of output, cinets can choose what works best for them.

Support for Multilingual delivery

  • Experience with the languages that are our immediate requirement for content moderation services.
  • Experience with languages that might be our next set of requirements.
  • Overall languages covered.
  • Ability to add a language outside the list, if required.

oWorkers supports over 22 languages from its three global centers in the heart of the BPO world. Our network of partners also provides us the flexibility of offering additional languages, should there be a need beyond our current coverage.


  • Tools and technologies used for the work on offer.
  • Ability to access and learn other tools that may be required.
  • Ability to secure the data that they will be working on, including storage and transmission.
  • Physical access control and monitoring of facilities.

Though we offer the most current technologies required for content moderation solutions, we retain the nimbleness and openness to acquire and train our staff on additional tools mandated by our clients. Only if it works for you will it work for us. Of course, having some of the unicorn marketplaces of the world as clients does help in ensuring our technology is current.

oWorkers is ISO (27001 and 9001) certified and GDPR compliant. Our security protocols extend to the staff who work from home. We also offer physical segregation of work areas, if required.

Scalability and access to human resources

  • Level of scalability offered for hiring resources.
  • Access to a pool of short-term workers.
  • Ability and capacity to train at short notice.

When you outsource content moderation, as a result of seasonality and other factors, volumes can fluctuate. While providers may want to suggest hiring resources to handle the peak volumes, for a client it will mean extra cost during periods when volumes are low. Hence, our ability to scale up and down by 100 resources in 48 hours is a key differentiator.

We are able to do this because of the deep connections we have with our local communities where we are active contributors. Being a desirable place of work for many gives oWorkers the edge during quick ramps as well as lowers our cost of attracting talent throughout the year.

Financial health

  • Financials of the company for the last three years demonstrating stability and profitability.
  • Projections for the next three years, if available.

oWorkers operates as a locally registered company in each of the three current locations it works out of. It is deeply rooted in the communities it operates in, pays local and social taxes and works with hired staff and not freelancers.


Next Steps

oWorkers has chosen its playing area as data entry, annotation and moderation services and is counted as a leader in the space. It has been ranked as one of the top three data entry companies in the world. With over 20 years of hands-on experience, our senior leadership is involved in the day-to-day operations, client interactions and giving guidance to delivery teams. We operate from three global centers and provide overnight delivery to many clients, either from one of our three global centers, or with our 24×7 operational machinery. When you outsource content moderation to oWorkers you get a built-in business contingency with our three global centers acting as back-ups for each other. Our clients save upto 80% of their pre-outsourcing cost when they work with us. We hope you will, too.

How to choose a provider to Outsource Form Data Entry

How to choose a provider to Outsource Form Data Entry

How to choose a provider to Outsource Form Data Entry

Though we live in a digital world, paper forms continue to be used widely across the world for various activities. In addition, as economic activity has increased, so has the volume of forms for each activity for which a form is being filled. Leading to a greater number of forms.

What is the purpose of these forms? They are invariably meant to collect data from the respondent on some parameters based on which the collector can take a decision.

In some cases, data collection through the form is only done manually; only through paper forms. In other cases, a part could be generated digitally while another part could be manual.

In case of the completely manual process, the owner has a choice of retaining the information on paper. If the volume is low, it may be possible to extract information and reach conclusions based on a manual analysis or compilation. However, if the volume is large, which, as we know, it normally is, converting to a digital format is an essential investment in compiling and analysing the information collected and taking decisions based on it.

In case of a partly manual process, rather than perform two different processes for the same information, it makes logical sense to convert the manual information to digital so that the data becomes uniform and hence can be processed in a uniform manner.

The process of converting manually filled information on various types of forms is referred to as Form Data Entry Services and has become an important pillar through which benefits of digitisation can be realised.


Why Outsource Form Data Entry?

As discussed earlier, in today’s world, digitisation can be called an advantage in itself. It enables us to connect into the digital world and reap its benefits. Once we have data in a digital form, we can slice it and dice it and extract information out of it that helps us in taking decisions.   

Form Data Entry Services enable us in effective storage of data digitally, instead of storing paper that could be subject to spoilage and degradation and also occupies a lot more physical space.

For an outsourcer, a form is a medium for obtaining inputs on some part of the business or work. It is not the reason for the existence of the business or organisation.  

An insurance company’s reason for existence is to collect premium and provide coverage. It is not to collect personal information on forms. The form data only provides an input to their main activities.

A school exists for providing education to young minds. It asks parents seeking admission for their children, to fill up forms. The form helps them collect data in an organised way so that they can evaluate suitability of a child for admission. But the reason the school was set-up was not merely to collect data on children.

Form Data Entry requires skills perhaps very different from the skills of the majority of the workforce in these organisations. It may also not be an area of interest for them. Relying on them to ignore their core deliverables and perform Form Data Entry Services would be both inefficient in terms of quality and likely to work out prohibitively expensive too.

This is where oWorkers fits in; with our cutting edge, proven, widely accepted, Form Data Entry Solutions. We help you digitise all your manual data, reduce the cost of Form Data Entry, guarantee accuracy, deliver the output faster, and enable you to focus on your core work.


Types of Forms

Form Data Entry Solutions have to cater to a wide variety of forms. One could say that forms are limitless. Two schools will have different forms for admission of new students. The same school could change the form every year based on past experiences. A customer survey form could evolve with each iteration.

Each form needs to be treated as unique and processed as such.

The list below illustrates the wide usage of forms in business and other organisations:

  • Market Research Forms
  • Payroll Processing Forms
  • Catalog Order Forms
  • Insurance Application Forms
  • Insurance Claim Form
  • Purchase Orders Forms
  • Medical Forms
  • Coupon Redemption Forms
  • Voice of Customer Feedback Forms
  • Survey Forms
  • School Admission Forms
  • Lottery Purchase Forms
  • Tax Exemption Forms
  • Job Application Forms
  • Customer Satisfaction Survey Forms
  • Subscription Forms
  • Progress Report Card Forms
  • Immigration Forms
  • Legal Forms
  • Membership Application Forms
  • Order, Discount and Rebate Forms
  • Rental, Mortgage and License Forms
  • Credit Card Application Forms
  • Application, Enrolment and Registration Forms
  • Census Forms Processing
  • Shipping Forms Processing
  • Questionnaire Forms

Remember, this list is only illustrative. There are many, many, more types of forms. And a new one can be created by anyone.


Selecting a Partner to Outsource Form Data Entry

As an outsourcer, how should you go about the process of selecting the right vendor?.

Putting it simply, when you select a partner for any work, they should be value accretive to your business. But that is a very high-level statement. What does it mean to be value accretive? What parameters should you consider while selecting a partner?

Quality and Accuracy

For most business processes, quality and accuracy are non-negotiable. Speed and Pricing are important considerations, but not at the cost of accuracy. An incorrect could spike up the premium for an insurance applicant or deny school admission to a child. In BPO and quality parlance, that would constitute a ‘fatal’ error.

A reliable team of Quality Analysts (QAs) who monitor transactions, coach agents who are making errors and provide feedback to senior management on performance, is an important ingredient of delivering Quality and Accuracy.

With a track record of over eight years and an experienced management team, oWorkers has consistently met and exceeded client expectations in accuracy.

Turnaround Time/ Speed of Delivery

Form Data Entry Solutions can enable a business to stay current with the environment by providing a quick turnaround time. If today’s forms generated by my business can be digitised overnight, so that when my business begins work the next morning they are all available to me,  the business to stay competitive and current.

With a 24×7 operation, oWorkers leverages every minute of the day to ensure your forms are turned around quickly. In many cases, depending on your location, if you submit a batch before the end of the day today, you will have it in your inbox by the time you begin work tomorrow.


When you outsource form data entry, like in any outsourcing contract, a partner’s revenue if your cost and, hence, in any business relationship, will always be an important consideration. The risk, however, is that many outsourcers tend to place undue weightage on this element which, in the long run, could be detrimental to the business. This should be treated as one more variable to be considered, and not the most important one.

Similarly, at times, providers could cut into the bone with the pricing they offer, resulting in the business being unsustainable, leading to cutting corners. In that case too, the outsourcer’s business will suffer. While competitive pricing is a given, outsourcers should be wary of unduly low-priced quotations.

oWorkers offers a transparent pricing mechanism, that includes a dollars per hour rate and a dollars per unit of output rate, along with committed service standards and SLAs. Clients can choose the one they believe will be beneficial for their business.

Data Security

While it is helpful if the vendor has prior experience of the same work, that can typically happen only when are do similar work for a competitor. This could create concerns about leakage of business secrets. The data security protocol of the vendor should ensure watertight separation of digital spaces for processing. In addition, physical spaces should also be segregated to which access is controlled.

Being GDPR compliant, maintaining data securely is a requirement for oWorkers. Requisite checks and balances have been put in place for both digital as well as physical security.


The BPO business is also referred to as an ITES, or Information Technology Enables Services. This is because the business, in a way, has come into existence as a result of advances in digital technology. Leveraging appropriate technologies to advance one’s business interests, therefore, is a given. The vendor needs to be committed to leveraging technology for better delivery, like form readers and OCR/ ICR technologies, when you outsource Form Data Entry, and keeping pace with the rapid changes taking place in technology.

With its ISO/IEC 27001 certification, oWorkers is committed to following best practices in technology. oWorkers is also well positioned to offer business continuity to clients in the event the primary delivery site is affected on account of local issues, from any of the three global delivery locations it operates from.

Process Capability

Prior experience of agents in delivering Form Data Entry Services is obviously useful as it can enable you to ‘hit the ground running’ and enable you to gain a few days typically spent in training staff members of the partner. Having said that, as forms are myriad, and keep changing, what would be more important to consider would be the enabling qualities of agents, like typing speed and accuracy, as that would translate into performance for your form, whichever form they might be working on.

In addition, as each form is unique, and could also keep evolving and changing, we will need to be able to offer customised solutions; a different one for each form. While many of the underlying aspects will be the same, there will still be a unique process and SOP for each form.

it will be important for the partner to possess a robust process through which it sets up the processing for each new form.

With eight years of experience in this field, oWorkers prides itself on its ability to create a process for each form, including setting up the monitoring and control process.  

Multi Lingual capability

As the world shrinks and businesses become global, the ability to understand and process in multiple languages becomes a critical component to keep the business running. If a business operates in geographical locations with ten different languages, going to ten different providers to outsource Form Data Entry will be a sub-optimal method. The business should seek providers that are equipped to handle processing in many languages and can take care of a major part of the requirement, if not all.  

When you outsource Form Data Entry for your business, with proficiency in over 22 languages across the three global delivery centers it operates from, oWorkers is well positioned to handle it for organisations that have a global footprint just as well as that of localised, single-language businesses. 

Hiring and Training

The nature of the business requires continuous hiring followed by training that makes the new hires fit for handling work for the identified client work. It also requires the ability to adjust hiring volumes to match peaks and troughs in demand. The ability to hire requires presence in the local ecosystem and acceptance as a contributing member of the community.

All the staff of oWorkers are employees, not freelancers, which provides much greater control and flexibility in operations. All global delivery centers are registered as local companies and are active members in local communities, and viewed as a company many people would like to work for. oWorkers pays local and social taxes for employees and has been rated 4.6/5 on Glassdoor. Our screening processes include IQ and EQ tests, and other tests that may be required for a specific type of job, like typing speed and skill. Gaps that exist at the time of hiring are filled during the initial training period.

Management Commitment

It goes without saying that the management should demonstrate their keenness and desire to take on the contract. There is no specific parameter or tool to look at for ascertaining this, but the ability to work together generally can be established during the pre-contract interactions. A business contract will only work if there is something in it for both parties.

oWorkers has a transparent process of delivery and pricing. We commit what we can do and do what we commit. Our leadership team will engage with you from the time you initiate the discussion and continue to oversee delivery.


The oWorkers Advantage for Form Data Entry Solutions

oWorkers is a pure player, specialising in Data and Content services with multilingual capability. Our delivery centers are located in three global locations providing the benefit of business contingency in times of need. Our deep engagement with local communities enable us to ramp by a hundred people in just 48 hours. We are GDPR and ISO/IEC 27001 compliant.

Our BPO services offer cost savings upto 80% as compared to Western Europe and USA without any compromise on the quality of output. As a result, we have been a trusted partner of several UNICORN marketplaces over the years.

In brief, oWorkers should be your partner of your choice when you outsource Form Data Entry.

What is content moderation – an overview

What is content moderation – an overview

What is content moderation – an overview

We may not always have the same name for it, but all of us understand what is meant by content. A dictionary may define it summarily and confusingly as something that is contained within something, but that does not come close to the context in which the term is used here. Of course, dictionaries are upping their game as well, as the “something that is to be expressed through some medium, as speech, writing, or any of various arts” definition by dictionary.com illustrates.

If you are reading these lines and words, what you are reading is known as the content of the article with a title as given at the top of this page. You would, perhaps, already know that.

And moderation? What is moderation?

Cambridge dictionary defines moderation as the “quality of doing something within defined limits.” In other words, the act of being moderate and avoiding extremes.


What is content moderation?

What does one get when one combines content with moderation?

We know that a humongous amount of content is produced and consumed, every day, every hour, every minute and every second. Each time we react on social media, or upload a picture on Facebook, send money through our internet banking account, or send an email, or forward a WhatsApp message, content is being created. And consumed. Someone is seeing our social media reaction, someone is receiving the WhatsApp message and someone is receiving the money we have sent.

How much is the data being produced and consumed?

Domo has been publishing an annual ‘Data Never Sleeps’ infographic for several years, that summarizes the content being produced (and consumed) every minute on the world wide web. They published the eighth version in Q3 of 2020. According to the latest version, these are some of the things that happen on the web IN ONE MINUTE:

  • 347,222 stories are posted by Instagram users
  • 4497420 searches are run on Google
  • 41,666,667 WhatsApp messages are shared
  • 69,444 jobs are applied for by LinkedIn users
  • 208333 participants are hosted by Zoom in various meetings
  • 147,000 photos are uploaded by Facebook users

All this in ONE MINUTE. Besides, the rate of sharing, posting, and uploading is only increasing.

Since the web is open for use, or abuse, by anyone and everyone, a mechanism is needed to ensure that the content being posted, that can be consumed by any of the seven billion people in the world, is suitable. While each platform has its own set of policies and guidelines, they are, in general, also guided by the many unwritten rules of civil society pertaining to interaction between humans.

Content moderation is the process through which this is done. It is the process of screening and monitoring user generated or open content, based on platform rules as well as rules of civil society, with a view to determining if the content is suitable for publishing. All platforms that rely on user generated content (referred to as UGC), such as dating sites, ecommerce platforms, social media, marketplaces, will have some form of content moderation as a control process.

oWorkers has over eight years of experience in moderation web content, for clients from all over the world. As traffic on the internet grows, so does the volume of content and the need to moderate. It is completely focused on data based projects such as those of moderation, and has been repeatedly recognized as one of the top three providers of data based BPO services in the world. It is a provider that knows the meaning of what is content moderation.


The value of User Generated Content (UGC)

If UGC is a nuisance, who don’t we just disallow it? After all, the keys to the website are with its owners. They can decide the level of access to be given to visitors, and whether they should be allowed to leave their footprint on their web property or not.

The simple reason is that UGC creates great value for businesses. How?

  1. Marketing gurus say that a satisfied customer is the best advertisement for a business. As a company, I am expected to talk up my products and services and say things about them that induce people to buy. In a globally connected world, consumers have access to competitive information and know that. They don’t necessarily trust what you have to say about your brand. But it matters to them when they see that there are other real people, like them, who are saying things about the product they are interested in, well, that holds value for them because that is unbiased feedback. Hence businesses want UGC that is complimentary.
  2. It is free. While companies spend loads of money in promoting their products and advertising, they don’t need to spend a penny on the feedback that organically accumulates on their web property. They just need to create it and maintain it. Of course, they need to ensure that the products and services they are selling are delivering what they promise, else the UGC could misfire.
  3. The brand gets exposure. Social media users like to talk about themselves. If they like the company’s products and are invested enough, they are likely to feature in their social media messaging, spreading the word across to their networks. Again, brand promotion for no cost. Some people who do this regularly and are seen as trustworthy and reliable, acquire the tag of influencers; who can influence purchasing decisions of other consumers. Some companies do invest in influencers who then need to balance out their own brand value of trustworthiness with their sponsoring brand;s objectives.
  4. Organically created UGC provides good SEO karma to the brand as well and improves its search engine rankings. The more the content on a website, the more opportunity search engines have to locate matches. In addition, when the content is user generated, it provides a variety greater than what a small group of people creating content may be able to come up with. As users, they may have more flexibility in language and also be better able to mirror terms that are likely to be used by other users. As a result, you get a keyword-rich website.

What is content moderation becomes a relevant question for companies to know and understand since, with such rich pickings from UGC, most self-respecting, confident brands will want to benefit from it.

With its deep roots in the community where we have located our delivery centers, oWorkers attracts the best local talent which it then trains with the help of a dedicated training team, whose job it is to make hired resources ‘fit for purpose’ for client projects, several of them being content moderation projects. The trained resources become adept at handling different types of moderation requirements for clients. Under the guidance of a leadership team that have over 20 years of hands-on experience in the business, oWorkers delivers customised solutions for clients. With its ability to attract talent, oWorkers can also handle temporary spikes in volumes with aplomb. We can ramp up by almost a hundred people in 48 hours.


Common methods of content moderation

So, we now have answers to the ‘what is content moderation’ question. But that is not enough. It needs to be done. How is it done?


As the name suggests, in this method, the content is not allowed to go live until it has passed through the process of moderation instituted by the property owner. This is the safest method of moderation and poses no risk to the brand by virtue of harmful content getting published.

The downside of this method is that it requires a large moderation capacity which could slow down the process of approval. Content creators, who normally like to see their content being visible as soon as they create it, might lose interest in interacting with the brand. It could also call into question the spontaneity and validity of the content.


Letting content go live and continuing to monitor what has been published is also a popular method of moderation. The pros and cons are the opposite of the pros and cons of pre-publishing moderation. The content gets published immediately, which creates a more vibrant and interactive community. A user posting content is perhaps most interested at the time she has created content and is willing to do more with it. Immediate publication also raised the perception of honesty about the content.

The downside is that malicious content could be posted and potentially do some damage before it is caught. Even though it is removed after a review, with modern technologies easily accessible, images and screen-shots taken by visitors cannot be erased.


This method relies on visitors to the website to report content that they deem to be harmful. It is then reviewed by site administrators and acted upon as they deem fit.

This method relies not only upon the users’ ability to identify content that is inappropriate but also upon her engagement with the brand to be of a magnitude where she will report it to the site administration and not just move to the next website. Hence, there are obvious gaps that are possible if you use this strategy. However, if you do have a set of engaged users, this can save the company a lot of money in moderation expenses.


Visitors are asked to rate the content visible on the website, including UGC, on its suitability and appropriateness. The theory is that suitable content will get better ratings and will become more visible on the top of the listings to users. Inappropriate content, being voted low, will slip to the bottom of the lists and gradually disappear out of view.

This is a slow method but inexpensive to implement and suffers from all the shortcomings of a group of users who may not have a deep commitment to the brand’s objectives even though they know the answer to what is content moderation.


There are many automated tools that can be deployed for content moderation.

There are simple ones that rely on finding matches with a set of words and phrases that are not acceptable, and can either replace them with alternates, or refuse permission to the entire piece of content to be published.

There are also more advanced ones that rely on technologies like Natural Language Processing (NLP) that have some ability to understand the context in which a certain word or phrase has been used and then mete out appropriate treatment to it.

Artificial Intelligence (AI) based solutions are also fast gaining ground and could well become the go-to solutions and owners may not even need to even know what is content moderation.

In addition to its hiring and training capability, oWorkers has forged partnerships with leading technology providers, creating for itself the ability to access the right technology when needed. These technologies also help clients as they are eventually deployed for delivery on their projects.

Add to this the advantages of operating from super secure facilities with protocols that further enhance the security of client data, and you have a winning combination.

oWorkers is GDPR compliant as well as ISO (27001:2013 & 9001:2015) certified. It is able to operate either from office or from home, given the constraints imposed on account of the pandemic.


The oWorkers advantage

If more reasons are needed to engage oWorkers in your content moderation journey, they operate out of three global delivery locations.

So what, you might ask? How does that help me?

This gives them access to a multicultural talent pool through which they are able to support client moderation requirements in 22 languages. Content creation is happening from all corners of the world and can be in any language. You can’t keep adding vendors each time someone posts in a new language from a far corner of the world.

Thanks to their management practices, costs are managed and kept in check, which is why they offer some of the best pricing amongst competitors. Clients advise savings of almost 80% after engaging them in their projects, especially clients from the US and Western Europe, without any compromise on delivery quality.

You will not even need to know the meaning of what is content moderation.

How To Choose A Provider To Outsource Keypoint Annotation

How To Choose A Provider To Outsource Keypoint Annotation

How To Choose A Provider To Outsource Keypoint Annotation

Keypoint annotation is a method of annotation that involves placing dots, or keypoints, on the defining features of the image or object that needs to be identified.

It is also known as Landmark annotation, perhaps because it highlights the key, or landmark features of an object.

What is the need for keypoint annotation?

Keypoint annotation is one of the many techniques used to create data sets to train Artificial Intelligence (AI) models through the process of Machine Learning (ML).

The ML process involves feeding large amounts of data into a software for training. However, the data fed is not raw data. Only humans can interpret raw data and draw conclusions from it. Computers cannot. To enable them to understand the data that is being fed, it has to be ‘annotated’ or enriched and inferences created through programming that are based on the objective of the model that is being developed. This is the work done by keypoint annotation solutions.


Applications of keypoint annotation

Facial recognition

Facial recognition is a common use case for keypoint annotation. Many handheld devices today rely on facial recognition as a layer of security. After being trained with images of faces with keypoints marked and associations created through programming, the AI engine learns to recognise a face and its feature like eyes, nose, lips when it is ‘shown’ a post-training image of a face and create the various keypoints, with their attributes and relativities, for itself. Thus, if an unauthorised face tries to unlock the device, it will not open because the keypoints might be different.

Sentiment analysis

Keypoints are created on a static image or a frame. Differences in the shape of facial landmarks could be used for interpretation of mood and sentiment. For example, lips curled up on the sides might be recognised by the AI as a smile and the mood as happy. A raised eyebrow might have another interpretation.

Another application could be based on movement of the landmarks. In a virtual examination, tracking of the eyeball movement could be used to evaluate if the examinee is resorting to external assistance or not.


Keypoint annotation is also used to mark body parts, human poses, and gestures on a sequence of distinctive points for gesture detection and movement prediction. Sign language interpretation and applications based on Augmented Reality (AR) and Virtual Reality (VR) would also rely on keypoint annotation.

Motion tracking

Widely used in sports analytics to track movements and using the information for comparisons over a period of time, identifying weaknesses, injury prediction and prevention and for making corrections.


Choosing a Provider to outsource keypoint annotation

While it is good to build consensus within the organisation for outsourcing, at this point in time the verdict is clearly in favor of outsourcing, for various reasons:

  • Keypoint annotation is a specialised task for which your staff may not be suitable.
  • It is a repetitive task which calls for a skillset and conditioning that may not be present in your staff.
  • The task may not need staff with advanced degrees and training. Your staff, with their degrees and training, and likely higher salaries, would be an overkill, and cost more to the business.
  • It will enable your employees to continue to focus on their jobs, for which they have been hired and are suited, and enable them to keep moving the business forward.

Let us look at how you should go about the task of identifying a suitable provider when you outsource keypoint annotation, and the parameters you should include in the evaluation exercise.

Relevant prior experience and client testimonials

An interested vendor will normally lead with a display of strength in providing similar services to another client to buttress their claims of proficiency in the area. Providing similar services to a competitor will be an even stronger claim as processes in the same industry are likely to have similarities.

At the same time, absence of prior experience should not result in an elimination. If the vendor is making a pitch without prior experience, they perhaps hope to adequately compensate for the absence of prior experience through other advantages they offer. Perhaps they will offer a much lower price in the hope of winning the contract and adding an additional line of business to their portfolio.

Prior experience should be evaluated in connection with the quality of work done. While the vendor will obviously claim work of great quality, hearing the same from a third party, like a client, would have greater value.

oWorkers has continued to deliver keypoint annotation services to its clients from around the world over the eight years of their existence. Our relationships have continued to grow and expand into multiple projects. We are happy to connect you to several of our clients who are open to interacting with prospective clients regarding our capability.

Attrition and People Management practices

BPOs that offer keypoint annotation solutions, and others, continue to automate processes in order to deliver efficiency and standardisation. In fact, why just BPOs, the entire world of business is constantly trying to automate processes to achieve the same goals.  

By its very nature BPO work tends to be work that needs to be done by people. And because attrition is a fact of life for BPOs, it requires people again and again. High levels of attrition are not only a financial drain on the company, they also cause a drain on the knowledge and capability of the organisation.

A healthy track record on attrition, of keeping it low, at least in relative terms, can often make a difference between a successful BPO and a struggling one. It goes hand in hand with the company’s People Management practices. Are they contemporary, fair and transparent? Are employees treated fairly? Do they have access to channels to express their concerns?  

With attrition trends that are best in class for similar processes, oWorkers stands out from the crowd. This is important for us because strategically, we have chosen to work with employed staff, and not with freelancers and contractors as some of our competitors do. We have been consistently rated more than 4.6 on a scale of 5 on Glassdoor by our employees. With one of our offices located in the Eurozone, following contemporary people practices is not a choice for us. It is a requirement.

Workforce Planning and Management

As a core discipline of managing a BPO, workforce planning and management practices assume importance in BPOs with large workforces, like in Call Centers.

However, owing to limitations imposed around the world because of the outbreak of Covid-19, and large swathes of the workforce working remotely or from home, workforce planning and management has come to occupy center stage even in ‘data’ BPOs offering keypoint annotation solutions as there is a need to ensure that an ‘invisible’ population is available and working, and working out backup arrangements as and when things do not go according to plan. In an office setting it might be easy to manage, but imagine doing it for hundreds of virtual offices and employees.

With reliance on technology and tools, oWorkers allows its staff the flexibility of working either from home or office in a seamless manner, with communication tools deployed on the internet bringing everyone together.

Internal Quality process independent of the delivery function

Delivery teams deliver. That is what their job is when you outsource keypoint annotation. In doing so, they can sometimes miss the bigger picture, of seeing things from the perspective of their client.

As a good practice in BPOs, this is the niche where the Internal Quality teams step in. They are external to delivery hence are not bound by the delivery perspective and scorecards. They are free to take a broader view of the situation. In a way, look at the work being done from the perspective of the client. What this helps with is catch errors and correct them before they become visible to the client. Alongside, they also coach and guide the delivery team so that errors are not repeated.

At oWorkers, Quality Assurance (QA) and Quality Control (QC) processes are in place that do a sample check of transactions done by the delivery team and, where deviations are found, provides coaching and guidance to the delivery team to correct them and also in order that they do not recur. With a direct line into senior management who rely on their inputs for the health of a project, this team enables us to consistently deliver over 98% accuracy levels.

Able to turn around work as per required timelines

Speed will always be important for a business as it positions the enterprise to achieve more, given a certain infrastructure. The BPO partner for keypoint annotation services being an extended arm of your business, should ensure they deliver to the standards of timeliness expected by the client. If anything, faster, but not slower.

For many of our global clients, with differences in time zones, oWorkers is able to provide overnight delivery. Your work of today is processed and ready for you to take the next steps when you show up for work the next morning. As if by magic. If time difference does not make this possible, our 24×7 operational centers will.


Any commercial arrangement between two parties will have, in legal terms, a consideration, and in commercial terms, a price point at which the bundle of goods and/ or services is sold by one to the other party. It is no different when you outsource keypoint annotation.

An outsourcing contract is a negotiated contract with the basket of services being carefully constructed and specified. The price point will also be a negotiated one. Price being a specific number that leaves no room for doubt, the vendor will want the number to be high while the client will want the number to be low.

Unfortunately, on occasion, there can be obsessive focus on the price, to the detriment of other parameters in play that could be equally, or more, important. Hence, caution is advised.

oWorkers offers a transparent pricing mechanism with the client having an option of choosing between a rate per unit of output price and a rate per unit for time price. Many of our clients, especially from Western Europe and USA, save 80% over their current costs by outsourcing to us.

Support for Multilingual delivery

Companies doing business around the world is a fact of modern life. Very often there is a need to localize parts of the operation to cater to a different geography. Language is one such requirement. Such globalisation often requires processing capability in multiple languages.

In addition, BPO is a global industry. A client and a BPO provider providing keypoint annotation services could exist in any two parts of the world, brought together for business and by complimentary skills and needs. A BPO physically located in a place where the local language is Spanish could be doing work for a client whose primary language is German.

oWorkers supports over 22 languages from its three global centers in the heart of the BPO world, and offers the scope of adding on more if there is a specific requirement from a client.


Technology is the great enabler and forms the backbone of every BPO business. In fact, without the advancements that have taken place in communication technologies in the last few decades, BPO as we know it today would probably not exist.

Through our partnerships with leading technology providers and owners, the best technologies are available for your work when you outsource keypoint annotation to oWorkers. It helps to have technology companies constitute 85% of our client base as that keeps us on our toes and our technology current.

Data Security

Data Security comes joined at the hip with Technology. Business information is a valuable asset for all companies and needs to be protected. In keypoint annotation solutions, since processing is done with the aid of technology tools and information gets shared on technology networks, data security is closely linked with technology. The provider needs to create confidence that their technology solutions and network are built in a way that will keep data of individual clients secure.

oWorkers is GDPR compliant and ISO (27001 and 9001) certified. Our security protocols extend to the staff who work from home. We also offer physical segregation of work areas, if required.

Scalability and access to human resources

When you outsource keypoint annotation, business volumes can fluctuate, as a result of seasonality, as a result of external influences, as a result of many other factors. For manual processes, a business would ideally like to have just enough people to handle volumes at that point, and not people to handle the peak who stay idle when volumes go down. This can be a key value enhancement offered by BPOs.

With its deep connections with the communities it works in, and being a desirable place of work for many, oWorkers can offer scaling by a hundred headcount within 48 hours, especially for Computer Vision projects.  

Financial health and management support

A company’s financial stress can impact its business and relationships, including clients. It can lead to cutting corners impacting on quality of delivery. It can lead to its withdrawal from certain activities. In a worst-case scenario, it could even lead to its closure. Hence, financial stability of the partner should always be an important measure when you seek to outsource keypoint annotation. So much so that a financial evaluation should be done every year.

A consistently profitable enterprise, oWorkers operates as a locally registered company in each of the three current locations, pays local and social taxes for its employees and is deeply rooted in the communities it operates in.


Final Word

Ranked as one of the top three data entry companies in the world, oWorkers is a pure player in data entry and annotation services. Our management team has over 20 years of hands-on experience in the business. Several Unicorn marketplaces have chosen us as their partner. We hope you will, too, for our keypoint annotation services. Your business will bring positive social change to the communities we work in.

Guide on how to Outsource Image Labelling

Guide on how to Outsource Image Labelling

Guide on how to Outsource Image Labelling

What is Image Labelling?

For an understanding of what image labelling is, let us take a personal example.

Ever since digital technology became popular for taking and storing pictures, instead of the traditional film that could be used only once, it has freed us up to take more and more pictures, especially when combined with the ubiquitous smartphones, one of which is in everyone’s pocket or hands. So much so that it is now unclear if the main function of a smartphone is to click pictures and videos, or to communicate through voice calls and messaging.

As we started taking more and more pictures, they also started getting stored and backed up, on physical storage devices or on the cloud. Either way, many of us have ended with a huge amount of data in the form of pictures that we have clicked over the years.

What happens when we need to retrieve a picture? Presumably occasional retrieval would be the purpose of the photographs. If we never need to retrieve them, perhaps we should never have taken them. Say, of a child appearing for the first time in a play in school. Or, pictures of my grandmother who is now no more. How do we retrieve these pictures?

For most of us, the only way to do it is to go through the data image by image, or file by file. For specific events we may still have a chance as we may know the approximate date and could focus on that section of the data. But for something like grandmother’s pictures, we have to go through the entire set.

Why is that? If taking images and storing them has become smarter, why hasn’t retrieval?

It has, but it needed some effort on our part at the beginning. Of tagging each image in a way that it would submit itself to later retrieval. So, while storing, if we had taken the trouble to identify the people in these images and tagged them, it would have enabled us to run a query and retrieve images accordingly.

This, in a way, is Image Labelling. An enrichment of image data. Which is what image labelling services will do.

Of course, taking it a step further, Image Labelling is a key input to the development of an Artificial Intelligence (AI) engine. It enables a machine to understand data.

Going ahead with our example, if we identified pictures with grandmother and connected this with attributes of the image that could be understood by a machine, say skin color, or height, or distance between the eyes, at some point of time the machine will begin to understand that if there is a person with these attributes in an image, it is grandmother. At this point you don’t need to label any more pictures. Your AI engine will now be able to identify her even from images where you have not marked her out in advance.

This is the relevance of Image Labelling in AI.


Techniques of Image Labelling

Whether you outsource image labelling or do it internally, there are many techniques involved. A few common ones are described here:

Bounding Boxes

This is perhaps the most common type used for training data sets.

It is easy to visualise as a two-dimensional frame around an object that needs to be called out, like a car, or a house. It is placed around an object to define the location and size of the object relative to the entire image. Its position can be specified as a set of x and y co-ordinates, typical for a two-dimensional image.

This technique is used for detection of objects and localisation tasks.

Polygonal Segmentation

Most objects are not rectangular. Even a car. For example, it is not perfectly rectangular. It can be considered as largely rectangular which is why it can be expressed inside a Bounding Box. However, many objects cannot be. An animal for example. Or a flower.

Instead of identifying an object within the confines of a rectangular figure, polygonal segmentation provides the flexibility of bounding an object within a shape which best fits around it. This enables the object to be identified in a precise way.

Cambridge.com defines a polygon as a flat shape with three or more straight sides. A square is a polygon. A triangle is a polygon. An octagon is a polygon.

Semantic Segmentation

In this technique, every pixel in the image is assigned to a class with each class being defined. For example, in an image of a street, one might have classes like road, building, sidewalk, cyclist, shop, etc.

This is used where the ambient environment and surroundings are relevant, like when we train self-driving cars. They need to be able to pick out a stop light from a pedestrian crossing.

3D Cuboid

This technique could be seen as similar to the Bounding Boxes technique. The additional layer of complexity is created by adding depth as the third dimension, making the object a 3D figure. This also allows calculation of volume of the object, which may be relevant in some use cases.

Self-driving cars are a commonly cited example these days. If a self-driving car has to wait for an oncoming vehicle to pass before moving, it needs to know not only the rectangular face of the car, but also the depth; how long it is, which will enable us to calculate the wait time before the self-drive can move.

Key-Point and Landmark

This technique is generally used for detection of small objects and shape variations. This is done by creating a set of ‘key-points’ across the image, where each combination would have a meaning. Points arranged in one way could mean a smiling face while arranged in another way could mean a sad face. Another way of defining it would be as marking out features on a landmark.


Should you outsource image labelling?

We are familiar with the GIGO (garbage in, garbage out) principle. The output, mostly, from a business process, will be as good or as bad as the input.

As the output from image labelling services forms an input into Machine Learning which feeds into the development of an AI engine, it can have long-term implications, hence should be done carefully and with requisite checks and balances in place.

There are many pros and cons to leveraging the image labelling solutions offered by leading providers. Suffice it to say, and perhaps as a sign of evolution of the industry, the verdict is largely in favor of outsourcing. At the very least, when you outsource image labelling, you can expect the following benefits to accrue:

Engaging a specialist team that has signed up for the task of data entry, including image labelling. This team deploys technologies that facilitate the task and enable it to be done efficiently. Moreover, the resource cost is typically lower than inhouse processing since the resources hired possess minimum qualifications and are provided on-the-job training to make them fit for purpose.

As a result of a specialised workforce, purpose-built technology and processes and control mechanisms honed over an existence of doing similar work, are likely to deliver work of a better quality.

Leaving your specialist resources to continue to work in jobs that they have knowledge and experience in, and continue to create value for the business in those roles, instead of being bogged down with monotonous, repetitive work that they are not trained for or have ever expressed interest in, and delivering poor results as well as getting demotivated.


Criteria for Selection of Provider for image labelling solutions

For better understanding, evaluation of interested providers can be done on two major parameters, which can be further drilled down into multiple capabilities.

The two parameters are:

  • Contextual Capability

This is meant to ensure that the provider will be able to deliver the required quality of work once he takes it on. The provider should either possess skill and knowledge of the work that they seek to take over, or provide convincing arguments as to why, in the absence of prior skill and knowledge, they will be best placed to provide the greatest value when you outsource image labelling work to them.

  • BPO and Organisational Capability

This parameter is meant to be an evaluation of the many enabling services that facilitate delivery by all the units in the organisation responsible for different projects, when you seek to outsource image labelling. Without these enabling services, the delivery unit will often not be able to do justice to the client.

Let us dive deeper into the capabilities that make these up.

Contextual Capability

The provider should:

Demonstrate experience of performing similar work with good results – oWorkers has referenceable clients willing to testify to our delivery capability in providing image labelling solutions. With over eight years of experience over multiple engagements, oWorkers offers unmatched experience, skill, consistency and variety in its services.

Have independent processes that control and deliver quality and accuracy – oWorkers offers industry leading QC (Quality Control) and QA (Quality Analysis) that require a strict regimen of sampling a set of primary transactions performed by agents to ensure they are compliant with guidelines and are delivering the quality and accuracy that oWorkers in known for. The sample size is increased or decreased keeping in mind client requirements as well as performance of individual agents and teams. The QA teams also actively coach delivery teams to drive best practices.

Be in a position to offer a wide spectrum of services under the umbrella of Image Labelling Solutions – oWorkers has over eight years of experience in providing image labelling services using different standardised techniques like Bounding boxes, Polygonal Segmentation, Semantic Segmentation, 3D cuboids, LIDAR segmentation, Key-point and Landmarking and Line Annotation.

Offer multilingual capability to cater to global footprint as well as future expansion plans – With three global delivery centers that draw their workforce from the local communities, oWorkers now supports 22 languages for its data entry solutions. These language capabilities are available to our clients who outsource image labelling to us, just like all other clients outsourcing other data entry projects to our team.

Sign up to SLAs that offer quick turnaround for delivery – With centers located in the most preferred regions of the world for outsourcing, supported by a continuously operating machinery that runs 24 hours a day 7 days a week, oWorkers provides 24 hour or overnight turnaround on many projects. In fact, a quick turnaround for all work is our preferred model, which enables us to do even more for you.

Provide competitive pricing, with flexibility

The location of our centers which are amongst the most favored BPO locations in the world, and access to the local community for drawing resources from, makes oWorkers price competitive for clients from around the world. We often enable clients to save upto 80% of their costs when they outsource to us, especially from the US and Western Europe. And without having to compromise on quality or timing. When you outsource image labelling to oWorkers, you get automatic access.

BPO and Organisational Capability

These are organisational capabilities that support and augment the delivery effort. The provider should:

Deploy updated technology with data security – oWorkers connects with state-of-the-art technologies through its partnerships with technology owners and providers, and offers them for use of its clients. We are ISO (27001 and 9001) certified. Our staff sign and operate under an NDA (non-disclosure agreement). Where required, we offer physical segregation of projects of different clients.

Provide Scalability, and the ability to hire and train resources as required – With its model of working with employed staff, and not contractual or outsourced staff, oWorkers provides flexibility to clients in changing jobs and roles at short notice, as required by a client. With deep involvement in local communities, we remain an employer of choice and can offer a scaling up ability of 100 resources within 48 hours, significant for any region of the world.

Display regulatory and financial Stability – Operating as a locally registered company in all three centers in three different geographies of the world, oWorkers is intertwined with local lives. It pays local and social taxes on behalf of its staff and complies with all regulatory requirements. The organisation has been a profitable enterprise, with costs carefully controlled and monitored. Operating from the Eurozone, we are necessarily GDPR compliant.

Demonstrate Management Support for the engagement – With a hands-on top management team with many years of experience in running this business, the top team is deeply immersed in delivery, provides direction to the team and often directly interacts with clients



As a pure provider of data entry BPO solutions, with multilingual capability, oWorkers has few peers. That is perhaps the reason why several unicorn marketplaces have chosen to work with us.

Your partnership with us for our image labelling services will bring positive social and economic change through employment in underserved communities, as well as usher motivated individuals into the global digital economy.